More than eight years after the first 140 character message was posted on Twitter, many businesses are still trying to get a handle on how to use the service as a way to connect with customers.
Happy Customer recently talked with Mike De Jesus, head of the travel vertical at Twitter. His team is responsible for evangelizing Twitter’s platform and sharing paid and organic best practices to marketers in the travel, tourism, and hospitality industries across the US.
As businesses continue to try to build a Twitter strategy, we asked De Jesus for some best practices Twitter provides to brands when they inquire about delivering great customer service via Twitter.
See answers and examples from De Jesus below.
Be human. People like communicating with brands, a unique opportunity for brands on Twitter. Show off your brand’s voice and personality – customers like to know that they’re connecting with a person, and not a corporation.