Sears is taking customer service out to the curb – and that’s not necessarily a bad thing.
The retailer has launched an initiative called In-Vehicle Pickup that allows shoppers to visit the department store and wait in a designated curbside space for a store associate to carry the item to the customer’s car.
Sears guarantees a shopper will not wait more than five minutes or they will receive a $5 coupon for their next in-store purchase.
Buy-online, pick-up-in-store was already an option for Sears shoppers, but the new initiative provides extra convenience.
Online shoppers that choose In-Vehicle Pickup are asked at checkout to provide a description of their vehicle, such as “red Chevrolet truck.” They’re then prompted to download the Shop Your Way mobile app, which is required to complete the pickup at the store. Once at the store, the customer simply taps a button on the app to tell the store they have arrived, which launches a five-minute countdown clock. If the shopper …