Amazon.com Inc. announced today that the online retail giant now ships more items with Prime Free Two-Day Shipping than with Free Super Saver Shipping, an indication that many consumers are willing to pay for better service.
In 2005, Amazon launched Amazon Prime, offering customers all-you-can-eat Free Two-Day Shipping on one million items for only $79 per year. Since that time, Amazon has significantly increased the benefits of Prime – offering more than 15 million items and free video and e-book offerings. The company began in 2002 offering free shipping on orders more than $25.
In a press release, Amazon CEO Jeff Bezos called Prime “the best bargain in the history of shopping.”
Consumers’ expectations have certainly been altered by Amazon’s ability to delivery orders swiftly. It’s not uncommon for orders to arrive in less than 24 hours.
Realizing this advantage, several companies are looking to compete with Amazon’s swift delivery. Ebay has started …