The ecommerce world is busy preparing for the 2014 holiday rush. To get a better understanding of shopper expectations this holiday shopping season, we conducted a survey of 500 respondents from August 8 to 15, 2014 using Google Consumer Surveys.
The results are in, and here are a few points to consider when planning for the holiday deluge:
- Just 5% of shoppers say they’ll return to shop from a company that gave them bad service during the holidays
- 49% of respondents are likely or very likely to buy online and pick up in store this holiday season
- 53% of respondents said that Email is the preferred communication channel during the holidays, with phone coming in second (28%)
This is a snapshot of the survey results. Stay tuned as we’ll be diving in and looking at the results by age, gender and geographic region of the U.S., and stacking those results up against the true performance data of the largest retailers.
To get the complete results, join us August 26 for a live …