Lululemon's New Distribution Center is Cutting Transit Time in Half

October 22, 2014 / 0 Comments

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Familiar with the term athleisure? It’s emerged in recent years to describe the trend of athletic clothing being worn outside of the gym.

The athleisure movement is big. In fact, a recent Wall Street Journal report says the U.S. athletic apparel market will increase by nearly 50% to more than $100 billion by 2020. And, much of the credit for the trend can be given to Lululemon, whose yoga pants can be spotted all over town.

But, for Lululemon’s online customers, there’s been a disparity in service. Because the company was shipping all orders from a Sumner, Wa. facility, orders to regions outside of the West coast took twice as long.

Looking at all orders placed between May 2013 through August 2014 (17 months total), StellaService evaluated 58 orders from Lululemon. For West coast shoppers, items spent only 2 days in transit on average during that time. Other regions performed as such:

Midwest: 4 days
South: 4.4 days
Northeast: 5.8 days

However, in September, StellaService saw three of four orders ship from Groveport, Ohio and detected a major improvement by Lululemon. Orders …

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