Google Helpouts, launched late last year, provides a platform for “real-time commerce” by connecting experts with consumers over live video chat. And some retailers have been quick to jump on the platform to connect one-on-one with customers and prospects.
Customers pay per minute or per Helpout session through Google Wallet, but there are also many free sessions available.
Helpouts are currently broken into the following categories:
- Art & Music
- Computers & Electronics
- Fashion & Beauty
- Fitness & Nutrition
- Home & Garden
ASOS was the first retailer I came across on the Helpouts platform, listed under Fashion & Beauty. The UK-based retailer offers three free Hangouts for consumers to choose from — a general fashion advice Helpout, a styling Helpout targeted to male shoppers, and a Helpout that gives advice on stocking up on the “best jersey separates for a fresh new season.” ASOS describes its Google …