Best of 2013: Top 13 Happy Customer Posts


As ecommerce sales continue to rise, so do the expectations of online shoppers. Here on Happy Customer we’re always on the look out for the latest innovations in online retail, and how leading sites are delivering a world-class customer experience from support to shipping to returns. We hope that you’ve found our expert interviews, original StellaService studies, and analysis of the top news stories in ecommerce valuable throughout the past year. (If you’d like to receive a weekly digest of our original content, you can subscribe here.)

With out further ado, here are the 13 most viewed blog posts on Happy Customer in 2013:

13) Check Out The Way J.C. Penney Is Responding To Comments On Its Apology Video
While it’s been a turbulent year for J.C. Penney across the board, we wanted to highlight the fact that the company’s customer service reps were making a concerted effort to respond to both positive and negative comments on YouTube, and solicit feedback …

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Shopbop, Service, and Booties


The following is a guest blog-post from our friend Stephanie at Le Cheap c’est Chic.  Stephanie is a twentysomething who loves fashion and documents her passion for it through her blog.

We were fortunate enough to catch a Twitter interaction between Stephanie and the company she mentions in her post.  We took a look at her amazing blog and realized that her love of fashion would help us prove a great point — that a company’s service transcends its products.  Be it commodities like paper towels and batteries, or high fashion items like Isabel Marant Tan Lacow booties, the experience from ordering these products is of the utmost importance.  

Thus, without further introduction, Stephanie’s experience:

After a never ending search for the much-coveted Isabel Marant Tan Lacow booties—a cult footwear shoe of sorts within fashion circles—that was met with no success on eBay (my go-to shopping site for staking out my wishlist items at a fraction of the cost) …

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Connecting Customers in a Whole New Way…

Connecting Customers

At STELLAService, we order and return A LOT of products from A LOT of retailers.  We’ve gotten tons of amazing responses when it comes to returns, both positive and negative.  However the email chain below may take the cake for the most bizarre response to a customer initiating a return we’ve seen thus far (click the image below to see the thread full-size and begin reading from the bottom up).  

Although this is a great way to connect like-minded customers to one another, we doubt it’s in anybody’s best interests for retailers to be passing out customer’s mailing addresses.

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Great Service Before I’m Even a Customer

Excellent Banking Service

I recently requested an invitation to try out a brand new banking service from a Brooklyn, NY based startup called BankSimple.  About a day after requesting an invite, I received the following email:


I’m (Name Redacted), a Customer Relations Representative at BankSimple.  Thanks so much for requesting an invitation to try out our service!  We’re still planning and testing, but we’ll begin opening up BankSimple soon.

In the meantime, though, I’d love to hear your story. I want to hear from you, personally, about what you want from a bank: your loves, hates, quibbles, desires, hopes, and dreams regarding your financial life. Really: what’s on your mind, and what are you hoping for from BankSimple? We’re committed to building the best service we possibly can, and the only way to do that is to know what you’re looking for. So, what’s up?

We can’t wait to show you what we’ve been working on– and get your insight …

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Royal Service Doesn’t Need to come at a Royal Price Tag

The Royal Treatment

It’s wedding season! In particular there’s a very important wedding that just took place, and of course I’m talking about William and Kate. Naturally, my morning routine of watching Good Morning America had been infiltrated with coverage of the “Epic Event”.

As part of its coverage, ABC found anyone they could who was attending the wedding and interviewed him/her about useless information. For some reason, I actually paid attention to the interviews last week. Glad I did… One young guy they interviewed was not only the very close Step-2nd Cousin of Prince William, but also happened to be one of the co-founders of Quintessentially, “the world’s leading private members’ club with a global concierge that provides a unique brand of service 24 hours a day, 365 days a year.” Never hearing of this before, I was intrigued to see what something like that costs. After being made fun of by my “in-the-know” girlfriend for never …

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