Whether it’s real-time delivery status updates or free worldwide delivery and returns, ASOS service offerings are tailored for hyper-connected young shoppers who have ever-changing expectations when it comes to customer service.
ASOS is on a mission to be the number one fashion destination online for twenty-somethings around the globe, and core to its strategy is an unrelenting focus on the target customer — “an avid consumer and communicator who is inspired by friends, celebrities and the media.”
One option for frequent ASOS shoppers is its Premier program, which launched in the UK in 2009 and became available to American customers in July of last year. Currently the program is $19 annually in the U.S., a dip from the standard pricing of $39, which includes unlimited 2-day shipping alongside other benefits.
“We were one of the first retailers to introduce free shipping internationally, so unlimited express shipping was a natural evolution of that service …