Servicing more than 3 million customers to date, StellaService Excellent-rated RepairClinic.com has made a name for itself amongst Do-It-Yourselfers who appreciate the site’s wealth of home repair how-to videos and generous 365-day return policy.
One customer writes: “Love your videos. Love your email. I am a 75 year old woman and these really help me not only to fix what I can and also not look like a fool when a repair man comes. I have ordered parts for my friends’ refrigerator and fixed it. He is 84 but doesn’t know which end of a hammer to use. THANKS AGAIN.”
We spoke with RepairClinic.com’s Jody Lamb, public relations manager and editor of RepairClinic’s DIY blog, to get her insight into how the company approaches customer service and the role that digital content plays in educating and servicing customers.
RepairClinic has more than 20 million views on its YouTube videos. When did you start to produce these videos, and how do you gauge success of the …