Kevon Hills is Vice President of Research at StellaService. Connect with Kevon on LinkedIn.
The retail world is preparing for the season of giving and shoppers are continuing to turn to ecommerce as a convenient alternative to crowded stores throughout the holiday season. The pressure is on for online retailers as customers are more emotional than ever during the holidays.
At the same time, the holiday shopping season represents a golden opportunity to create customer loyalty for seasons to come.
Throughout the 2013 holiday season, StellaService ecommerce analysts placed multiple orders, made calls, sent emails and live chats to the top retailers to measure the quality of their customer service performance during the holiday crunch time. We also polled consumers in August 2014 to understand expectations specific to the holiday season. It’s no surprise to find that just 5% of consumers would shop again at a retailer that gave them bad customer service during the holiday.