A StellaService Analyst shopping Sorel.com recently noticed an option at checkout that lets shoppers opt in to have their shipment sent in a reused box.
The option caught our analyst by surprise, so we decided to dig in further.
Turns out this eco-friendly initiative began at Columbia Sportswear in 2009. Officially dubbed “A Box Life,” the program enables shoppers to select a used box, each one containing a unique QR Code that tracks everywhere the box is delivered. Shoppers can then share the story of their box on the website ABoxLife.com, where the path of each box is plotted on Google Maps, showing every destination, total miles the box has traveled and how many boxes have been saved in the process.
To date, 1,045,120 boxes have been reused, and the most traveled box on the site has been shipped across more than 11,000 miles.
Columbia created A Box Life with the hope that other companies would join in the effort. Participating brands and retailers include Sorel, Mountain …