Target had an impressive showing in the Shipping area of the most recent Stella Benchmarks, a sign that the retailer is investing in initiatives to please customers with swift delivery.
The company improved delivery times by three full days in August, besting the competition with an average fulfillment time of one day, 13 hours. That’s a full day faster than its nearest competitor, Apple Inc.
The notable improvement comes three months after Target announced an initiative to fulfill orders more quickly. The company is also testing ship-from-store and StellaService Analysts received several orders in August that originated in locations not within proximity of Target’s distribution centers.
August marks the first time Target has lead the Stella Benchmarks rankings in Shipping, and the third time the retail chain has been in the Top 25 since January. StellaService data shows Target took four days, 15 hours to fulfill online orders the previous month.
A large part of this improvement …