In addition to the iPhone 6, Apple announced Tuesday a payments platform accepted at more than 220,000 merchant locations as well as digital shopping applications.
Now payments happen with a single touch.
To pay, users will hold their iPhone near a reader with their finger on the phone’s built in fingerprint reader. A subtle vibration and beep lets users know the payment has been made. Users can also use Apple Pay to pay with a single touch in apps. Checking out is as easy as selecting “Apple Pay” and placing a finger on the fingerprint reader.
With the iPhone’s share of the mobile device market and projections for sales of the iPhone 6, Apple Pay has great potential.
Participating brick-and-mortar retailers include Babies”R”Us, Bloomingdales, Macy’s, Nike, Staples and Toys”R”Us, while retailers offering Apple Pay in-app include Sephora, Starbucks and Target.
Of course, in the wake of major data breaches at retailers in recent months, …