What’s the purrrfect way to say I’m sorry?
On August 3, Fab sent an email to customers with the subject line “[TEST] PM Tracking Test.” The content inside the email? A kitten photo. Just a kitten photo.
Fab mistakenly sent out a test email. Fortunately, it was a cute one. Later that day customers received another email from Fab. This one was still cute, but also apologetic.
The subject line said “Meow. Our goof is your gain. Additional 10% off today only.”
Yes, it was a bit of a blunder that seems to have gone out to Fab’s customers base. But, rather than ignore the issue, Fab turned it into an opportunity to delight customers. What’s more, the retailer made an effort to let its customers know that the issue wasn’t ignored.
The apology email said, “On a serious note, please know that we sent this cat email unintentionally and are taking steps to ensure that this doesn’t happen again. Ok, enough from us. Happy weekend and happy …