Screenshot of Amazon’s Mayday button in the wild from PC Magazine.
American Express unveiled version 4.5 of the Amex for iPad application Monday, allowing eligible card members to contact a customer care professional through live video chat.
The move follows Amazon.com’s release late last year of a live video-based support feature called Mayday, hinting that video chat is gaining momentum as a service channel.
The Amex for iPad description says the app and its features are free but only eligible for card members in the United States. No further clarification of which card members are eligible is provided at this time.
For Kindle Fire HDX owners, Amazon’s live video customer support is available with a push of the “Mayday” button. The service is available 24 hours a day, 7 days a week, 365 days a year, and is free of charge. Customers will see the Mayday Tech Advisor, but the Advisors do not see the customer.
Amazon’s goal is to connect customers with an …