Many Consumers Who Like Email Also Want Text Messages

December 13, 2012 / 0 Comments

“Forty percent of more than 1,000 U.S. consumers who have opted in to receive e-mails from retailers are also interested in receiving communications from retailers via text message during the holiday season, finds a new survey from e-mail, text message, social and display ad marketing services provider Responsys Inc.” [Source: Internet Retailer]

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