Retailers Prepare for Google’s New Comparison Shopping Service

Google Shopping, introduced in late May and scheduled to supplant Google Product Search in October, is provoking anxiety, confusion and, here and there, enthusiasm among retailers large and small. No one likes it when free becomes paid, but Google Shopping also represents another step for Google in combining search and commerce—essentially, to function not only as a search engine, but as a sales engine. [Source: Internet Retailer]