Beyond The Rack Adds A Little Something Extra To Orders

“Beyond the Rack, a Canadian flash-sale retailer of apparel, beauty and home products, routinely adds a product sample and coupon to boxes containing consumers’ online orders right before sealing and sending them out the door. The samples ‘surprise and delight our customers,’ says director of marketing Richard Cohene, who likens their effect to a child getting a lollipop after a haircut. [Source: Internet Retailer]