Wal-Mart Wants Consumers To Use Its Apps In Stores

May 31, 2012 / 0 Comments

“At a time when some retail chains are worried that store shoppers will use their smartphones to scour the web seeking better prices, Wal-Mart Stores Inc. is seeking to turn those phones to its advantage. It’s encouraging stores shoppers to whip out their smartphones by adding tools to its mobile app to help them navigate stores, nab discounts and view local store ads.” [Source: Internet Retailer]

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