The rise of laptops, tablets and smartphones is helping turn some unique locations into virtual shopping malls.
The Global Online Shopper Report surveyed 19,000 consumers and 153 senior decision makers from global retail merchants to identify the online shopping habits of consumers.
The study found that 95% of ecommerce purchases are conducted within the home. Of that group, 54% shop in the living room and 43% in the bedroom. As for the unusual shopping locations, 5% of global consumers shop in the garden and 3% in the bathroom, the study said.
Additionally, 29% of global shoppers buy online purchases at work, 6% at college or university and 7% make online purchases when out at a cafe, bar or restaurant.
The report found e-shoppers are increasingly varying the devices they use to shop online with 55%, 19% and 11% respectively use a laptop, smartphone or tablet. Mobile device usage is rising particularly among ‘heavy spenders’ – those who have spent 30% of their disposable income online in the past year. Globally, 55% of heavy spenders have used a smartphone and 67% a tablet in the last three months to buy online.
The Global Online Shopper Report survey was commissioned in March by WorldPay, a provider of payment and risk services.