STELLAService Story Picks From Around The Web

March 9, 2012 / 0 Comments

Retailers Pulling Back Email Campaigns
“Retailers have started to wear out their welcome in customers’ email inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by e-commerce revenue sent recipients an average of 177 emails apiece, up 87% from 2007, according to research by marketing-technology company Responsys Inc.” [Source: Wall Street Journal]

How Retailers Plan to Boost Sales This Fall
Consumers are in the driver’s seat as retailers move away from wardrobe staples and shift to fashion-forward pieces while planning their upcoming fall inventories, industry analysts said. [Source: The Street]

Fashism App Helps Customers Round Out Wardrobe
Fashism, a website and mobile app that lets users solicit community feedback on style, is diving into ecommerce with the launch of an accessories shop. Now, when users are told to “add a belt” or “toss in some bangles” to spruce up their outfits, they can act immediately on that advice. [Source: Mashable]

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